Doing the rounds in North London Choices Magazine caught up with Sean Lydon. We talked business, drank coffee and picked up some gems from a master business sales trainer who…

Selling means structuring what you say to impel people in the moment towards a buying decision, ideally in your favour.   ‘Structure’ here means not only structuring your sentences and…

One issue when talking about ‘closing’ is that there is no ‘correct’ form of words for any given scenario: closing or winning commitment in the moment is always a matter…

In reality there is no necessary relation between the value of a product or service and the direction of a buying decision. ‘Closers’ intuitively understand this.   Equally, many otherwise…