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Cold Calling: an interview

Doing the rounds in North London Choices Magazine caught up with Sean Lydon. We talked business, drank coffee and picked up some gems from a master business sales trainer who…
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Boss the interview

Selling means structuring what you say to impel people in the moment towards a buying decision, ideally in your favour.   ‘Structure’ here means not only structuring your sentences and…
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Closing on Price

One issue when talking about ‘closing’ is that there is no ‘correct’ form of words for any given scenario: closing or winning commitment in the moment is always a matter…
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Always Be Closing

In reality there is no necessary relation between the value of a product or service and the direction of a buying decision. ‘Closers’ intuitively understand this.   Equally, many otherwise…
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