Always Be Closing

In reality there is no necessary relation between the value of a product or service and the direction of a buying decision. ‘Closers’ intuitively understand this.


Equally, many otherwise capable and intelligent sales people tend to overlook it and

Closing on Price

One issue when talking about ‘closing’ is that there is no ‘correct’ form of words for any given scenario: closing or winning commitment in the moment is always a matter of timing and tone more than particular word formation.


Boss the interview

Selling means structuring what you say to impel people in the moment towards a buying decision, ideally in your favour.


‘Structure’ here means not only structuring your sentences and phrasing but the overall structure of the dialogue itself, which

Cold Calling: an interview

Doing the rounds in North London Choices Magazine caught up with Sean Lydon. We talked business, drank coffee and picked up some gems from a master business sales trainer who teaches proactive selling and is a master in the art