testimonials


“Sean has an uncanny ability to help folks selling or pitching to distil their message and focus on closing. My time in growth business and venture capital has taught me that the consistent application of these core sales skills, particularly in the B2B marketplace, can prove decisive.”


Simon Glass, Entrepreneur & Corporate Advisor, CEO, Qodeo, London EC2

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“Sean came highly recommended to Level 39 and generously shared his extensive sales knowledge at our L39 Sales Forum. It was clear to us attending that his wealth of experience can be a real asset to technology companies looking towards high growth. His recommendations and structure around prospecting and closing high-value sales were very well received and provided for an actionable interactive learning session. I’d recommend any tech company with sales in mind to have a chat with him!”


Carl Thorsen, SaaS Sales Director, Level 39, Canary Wharf

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“Sean’s involvement with the company transformed the fortunes of my scheduling and claims processing software. His sales and marketing work has been key in creating and winning new business opportunities with clients and sectors we were previously unable to penetrate.”


Hitesh Dhanak, Managing Director, General Technology, London EC2

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“In the 6 months I worked with Sean, I learned more about sales than in the years previously. His emphasis on qualifying and closing effectively has been of lasting value in my career. I’m happy to recommend his services to any businesses and individuals seeking to improve their sales performance.”


Peter Moore, Sales Director, SAP, South East Asia

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“Sean has been of huge benefit to Corporate Events, re-defining and re-structuring our approach to consultative sales. His “selling not telling” mantra underpins a wealth of experience and knowledge which has been extremely insightful and has helped us gain a much tighter control over our opportunities. I would highly recommend Sean as a Sales Trainer.”


Andy Ashley, Managing Director, Corporate Events, Swindon

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“Sean is the best face-to-face sales expert I’ve ever met. It’s no wonder sales people pay to attend his seminars. I URGE you to do your business a favor and speak to Sean if you want more sales.”


Jason Li, Business Development, NOW Pensions, London

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“I met Sean during the Eventia “Stop Pitching Start Selling” event held at the Design Centre in London where he was the guest speaker.

His presentation was enlightening, educational and entertaining. I was impressed by both the content and delivery – Sean certainly knows about sales practice. He engaged with the audience encouraging comment and participation thus creating a good atmosphere and learning environment.

I found the presentation to be both worthwhile and interesting and would have no hesitation in recommending Sean for similar events.”


Penelope Tompson, IMP Ltd – Suntec Singapore Convention & Exhibition Centre marketing representative in Europe

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Sean Lydon was one of four presenters at the September ‘Cambentrepreneurs’ event in London, organised by Cambridge graduates with expertise in entrepreneurship, on the theme of success and failure in start-ups.

Sean’s presentation was the one that stood out and the one that belonged to an event about entrepreneurship: he spoke without notes, an absence of slides which distract speakers from addressing - and interacting with their audience and his content – common sense, but hardly ever followed in the complicated field of sales – was thought – and debate-provoking. An excellent presentation, which sales teams in organisations large and small should hear.


Tom Nash, Freelance writer, London N1

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“I thoroughly enjoyed the sales training Sean provided through the IVCA. He teaches accessible and easy to implement techniques that crystallise each part of the sales process.”


Jo Taylor, Consultant, round8, London E1

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“Sean is a huge talent, his knowledge and ability to enthuse is exceptional. He is able to transform his practical experience into valuable guidance and advice. Sean’s presentations are enjoyable and accessible, the lessons he imparts are useful not just in preparing for cold calling but have a wider business benefit.”


Marco Forgione, CEO, EVCOM, London W1

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“Sean’s seminar on developing new business opportunities was extremely insightful, I took a wealth of intelligence and invaluable advice away which I have since put into practice with great results – Sean’s game changing tactics have proved very useful in my line of work.”


Charlotte De Maria, Senior Account Manager, ITN Productions, London WC1

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“Sean’s new business sales skills have been instrumental in winning new business and developing a healthy pipeline at Perpetual IT. I’ve been particularly impressed by his clear grasp of the business value of our solutions and his ability to communicate a value proposition in plain terms to senior decision makers, in many cases generating opportunities and meetings on the basis of a single cold call. Our investment in his time has been rewarded and I’m happy to recommend his services.”


Nick Day, Managing Director, Perpetual IT, London EC4

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“Sean gives no nonsense, easily assimilated and actionable advice on all aspects of the sales process. I went to one of his events and have since engaged him to work with me on sales strategy and selling techniques. We all need to sell and we all need to get the best return for our sales time and activity. Get armed with good methods to make your sales efforts more effective.”


Bill Mountain, ACrew4U, London WC1

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“Great seminar, I’ve been applying your cold call principles with success for the last couple of days. I even spoke with an MD at a company which had refused to put me through for a year!”


Shane Wheeler, Business Development Manager, Bond International Software, West Sussex

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“Sean is punctual, friendly, hardworking and extremely knowledgeable on all aspects of the sales process from cold calling and setting up meetings to qualifying and closing. He also works well with others and I would definitely recommend his services to any company looking to improve their sales performance.”


Nathalie Sophokleous, Esperus Systems, London N14

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“I’d like to reaffirm anything I said on the day with regards to the quality of the session. It was an excellent introduction to developing relationships over the phone. Despite the low turnout, the session was incredibly valuable. I do not regret travelling down from Manchester for it, at all.”


Ollie Potts – CEO – SQRE Limited, Cheshire

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“His flexible, pragmatic and patient approach has enabled me to move out of my comfort zone. Obviously once he gave me a “sales process and methodology”, he sold to the techie in me! He is an excellent facilitator, presenter and a valuable resource.”


Ade Awokoya, Business Growth Coach, London

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“I attended a sales workshop led by Sean in partnership with the Islington Chamber of Commerce.

Sean is an excellent sales coach and mentor with a vast experience in sales. He has a very pragmatic and accessible approach to sales which has directly helped me raise the profile of our work at Freedom Works UK.

I would recommend him to anyone who wishes to increase their sales.”


Chris Hayes, Freedom Works UK Social Enterprises Ltd, Kingston and Surbiton

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