Boss the interview

Selling means structuring what you say to impel people in the moment towards a buying decision, ideally in your favour.


‘Structure’ here means not only structuring your sentences and phrasing but the overall structure of the dialogue itself, which

Cold Calling: an interview

Doing the rounds in North London Choices Magazine caught up with Sean Lydon. We talked business, drank coffee and picked up some gems from a master business sales trainer who teaches proactive selling and is a master in the art